Growing up in Saudi Arabia, the abaya was always part of my everyday life. I watched the women around me wear it with confidence, elegance, and ease. It was never just clothing — it was identity, presence, and quiet strength.
I didn’t want to change that. I wanted to carry it forward. Not by breaking away from tradition, but by rethinking how it could feel today. Through Dananeer, I design abayas that stay true to where they come from, while speaking to how women live now. Pieces that feel familiar, but also fresh.

The name Dananeer comes from Dinar, one of the earliest symbols of value in our history. For me, it represents something deeper than wealth. It’s about worth, substance, and what lasts over time.
That meaning shapes how I design. I focus on pieces that don’t shout, but stay. Abayas that feel considered, personal, and meaningful. When someone wears Dananeer, I want her to feel connected — to herself, to her roots, and to something enduring.

From the beginning, I cared deeply about how things are made. I work closely with artisans and workshops who respect the craft as much as I do. I’ve learned so much from them, and the process continues to shape the brand.
I choose fabrics carefully, paying attention to how they move, feel, and last. From the first sketch to the final piece, every step matters. Dananeer is built slowly, thoughtfully, and with intention, growing through collaboration, trust, and shared pride in what we create.